Don’t Mess with TEXts: Federal Court Protects Consent-Driven Messaging

On November 17, 2025, the United States District Court for the Western District of Texas entered an order in Ecommerce Marketers Alliance, Inc. et al. v. State of Texas et al. explaining that businesses that operate consent-based text message marketing campaigns are exempt from the Texas Business & Commerce Code’s regulations of “telephone solicitations” (Texas’s … Continued